meta
Higher level. Beyond the ordinary.
Your Coach
Forty Years of Passion.
One Clear Mission.
metamentum exists because fitness changed my life — and I believe it can change yours.
The Name
metamentum
A reflection of our coaching philosophy: rise above where you are, then keep moving forward with intention.
mentum
Moving force or energy. Advancing strength. Progression.
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professional headshot
My Story
Hi, I'm Jay Scroggins.
I discovered fitness as a teenager and never looked back. For over 40 years, training hasn't just been something I do — it's been a fundamental part of who I am, how I think, and how I navigate life's challenges.
At 56, I made a decision that had been building for many years: to turn a lifelong passion into my life's work. Not as a hobby, but as a dedicated profession — because I genuinely believe that functional health and physical vitality are among the greatest gifts a person can give themselves, and I want to help people claim that gift.
I hold four professional certifications: Personal Trainer, Strength and Conditioning Coach, Sports Nutritionist, and Health and Wellness Coach. These credentials represent not just coursework completed, but knowledge I've applied personally through decades of training — and that I now bring fully to every client relationship.
My target clients are adults 45 and older — people like me, people who understand that aging doesn't mean slowing down, but it does mean training smarter. People who want to feel capable, energetic, and strong for the activities that matter most to them, and who are willing to invest in the guidance to get there.
metamentum isn't just a business name. It's a philosophy: that transformation happens when mindset meets momentum — when you decide to move forward from wherever you are right now, and keep building from there.
My mission is to partner with adults 45+ on a genuinely new approach to their health — one built on respect for where they are today, driven by personalized plans that are approachable, intuitive, and scalable, and sustained by a coaching relationship they can trust.
— Jay Scroggins, Founder, metamentum
Credentials
Expertise You Can Count On
Four certifications across the full spectrum of health — because comprehensive coaching requires comprehensive knowledge.
Certified Personal Trainer
Exercise programming, movement assessment, individual coaching
Strength & Conditioning Coach
Performance training, metabolic conditioning, progressive overload
Sports Nutritionist
Macronutrient strategy, metabolic health, evidence-based fueling
Health & Wellness Coach
Habit formation, lifestyle design, whole-person wellbeing
40+
Years of Personal Training
4
Professional Certifications
1
Unwavering Mission
What We Stand For
The Values Behind Every Program
These aren't aspirational words on a wall. They're the principles that drive how we coach, every session, every week.
01
Partnership Over Prescription
You're not a patient receiving a protocol. You're a partner in a collaborative process. Your insights about your own body and life are as important as our expertise.
02
Meeting You Where You Are
There is no judgment about where your starting point is. Every level of fitness and every history is a valid place to begin. We build from your reality, not an idealized version of it.
03
Evidence Over Trend
We follow the science, not the latest fitness craze. Every protocol, every nutritional recommendation, every coaching strategy is grounded in current research and proven methodology.
04
Progress, Not Perfection
We celebrate consistent forward movement over impossible ideals. Missed a session? Life happened. We don't penalize — we recalibrate and keep moving.
05
Long-Term Thinking
We're not optimizing your body for the next 90 days. We're building physical capacity, habits, and mindset for decades of active, independent, energetic living.
06
Education as Empowerment
A great coach works toward making themselves less needed. We teach you the principles behind everything we do so you become increasingly self-sufficient and confident in your health.
Why Now
A Career Change Driven by Conviction
At 56, starting a new career is not the conventional choice. But I've never been interested in conventional. After 40 years of experiencing firsthand what consistent fitness does for a person's energy, resilience, and quality of life, I reached a point where the drive to share my knowledge and help others became my priority.
The adults I care most about serving — men and women 45 and older — are often underserved by the fitness industry. Most programs are designed for a younger demographic, with intensity levels, recovery assumptions, and marketing that simply doesn't speak to where we actually are in life.
I built metamentum to fill that gap. To create something honest, expert-led, deeply personalized, and genuinely respectful of the people I work with. To prove that your best physical years don't have to be behind you — and to give you the tools and support to make that true.
Let's Connect
Ready For Change?
Reach out and let's start a conversation. No pressure, no hard sell — just two people talking about your health.